How to realign company culture in 2021

18 February 2021 - Reading time: 3 Minutes

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With the entire UK population being forced into lockdown and remote working, maintaining a healthy company culture has become a challenge for many businesses.

No matter whether your team is struggling with communication, time management or keeping on top of their personal development, working from home can leave your staff feeling out-of-sync, and your company culture could suffer as a result.

If this sounds familiar, not to worry, you're not alone. In this article, we're taking a closer look at what can be done to realign your company culture in 2021 and the age of remote working.

What company culture are you looking for?

The ideal organisational culture is likely to vary between different businesses. Are you looking to create an environment that fosters creativity and innovation? Or are you looking to encourage a clan culture where everyone is treated like family?

In reality, there are many different types of organisational culture that you could choose from. This includes:

  • Adhocracy culture - Centred around innovation, flexibility and success
  • Market culture - Results-driven and performance-oriented
  • Hierarchy culture - Revolves around a clear structure
  • Clan culture - Family-like environment where everyone's ideas are valued

Some of the world's leading brands have strong company cultures, and they often hire employees that have values similar to that of the organisation. This includes:

  • Twitter - Learning-based, casual, friendly work environment
  • Google - Creates a fun workspace and provides lots of work benefits
  • Zappos - Hires staff that are focused on providing the best company service
  • Nike - Encourages staff to push themselves and promotes a healthy lifestyle

What makes a great company culture?

You may want to return to the culture you had prior to COVID-19, or you may want to switch things up completely. No matter which option choose, you'll need to define what a great company culture looks like for you and your organisation.

There are a whole host of different components that go into creating a positive work environment. The company culture you choose is also likely to be linked to your wider organisational goals. For example, if you're shooting for rapid growth, your organisation may benefit from a market culture.

As a HR professional, it's also crucial to consider the impact of your culture on your employees overall wellbeing. Whilst a fast-paced, results-driven work environment may work in an office, it could put a lot of pressure on your employees whilst working from home.

Some of the things you should consider when realigning your company culture include:

  • Improving employee retention and reducing staff turnover - Happy, fulfilled employees are more likely to stay within a business for longer
  • Diversity - Some of the most successful companies embrace diversity
  • Professional development and progression - Employees should have a clear idea about their future within a company

The impact of remote working on organisational culture

If your workplace culture has suffered as a result of the pandemic, it can be difficult to identify ways to fix it. Remote working has completely changed the way a wide range of companies operate. For example:

  • Many offices operate with fewer or no staff
  • Face-to-face communication has been cut out completely
  • Working hours are less rigid

If your company was heavily-focused on creativity and innovation, a lack of face-to-face meetings and breakout sessions may have a significant impact on your growth. On the other hand, if you want to create a fun office space, your staff will not benefit from this if they're working from home.

However, it's not all doom and gloom. Remote working can offer a better work-life balance and flexibility. This can, in turn, have a positive impact on your workplace culture and your employees overall wellbeing.

How to change company culture

Changing your organisational culture in 2021 requires some creativity. With challenges like reduced staff, no face-to-face contact and lack of social activity to overcome, it can feel like a daunting task.

Here at SD Worx, we believe this process doesn't need to be difficult. That's why we've provided some of our expert tips below to help you hone your company culture this year.

Get your employees perspective

One of the best ways to find what is and isn't working within your organisation is by asking your employees. Not only will this help them feel like their voices are being heard in these turbulent times, but it will also give you a real-life insight into what needs to change in order to improve your culture.

Define clear values and objectives

Without a shared goal in mind, it will be difficult to encourage your team to collaborate and work towards achieving your company objectives.

If your team is working from home, HR and management can relay your new values in virtual meetings, and have regular check-ins to make sure everyone is on the same page.

Don't rush

Changing company culture is a marathon rather than a sprint, and you won't see drastic changes overnight.

It's important to be patient with your team during these times, make sure their voices feel heard and take the process slowly so that you don't put too much pressure on your staff.

Celebrate your wins

Although you may not be able to celebrate with a party of staff night out, you can still praise your hard workers and showcase your successes during the pandemic.

No matter whether it's a company-wide shout-out or a surprise hamper, rewarding your employees will help to boost motivation and encourage a positive work environment.

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