Why are generations X, Y, Z and beyond addicted to Candy Crush, Angry Birds, Clash of Clans and similar simplistic games? Why do we pay money to accelerate through games? Most of us want to earn points, gain badges and move up levels. Most importantly, we like this to be visible to the people around us. The online and gaming industries make billions of pounds because we love to compete, achieve and enhance our status and public standing.
An interesting question is how can businesses harness these compulsions to drive efficiency, increase engagement and create customer interest. “Gamification” is the key to unlocking these powerful human instincts and benefit from them in the workplace.