SD Worx welcomes Suhail Khan as Chief Marketing Officer

11 May 2017

Reading, UK, 11 May 2017 - Suhail Khan will be joining HR & Payroll service provider SD Worx on 15 June as Chief Marketing Officer. He brings more than twenty-five years of international marketing experience in a varied range of sectors and companies. He has worked in the ICT sector in Silicon Valley, was VP Marketing at Royal Philips in the Netherlands, devised the marketing strategy for various start-ups and organisations in Healthcare, Financial and FMCG sectors. Suhail Khan succeeds Hilde Haems. In her role of CHRO, Hilde will fully concentrate on the HR strategy for the SD Worx Group.

The HR sector is new for me and I see enormous potential: it is an extremely fascinating world that is changing rapidly.

- Says Suhail Khan.

"The major assets of companies are their people with their many talents. HR has an increasingly important impact on the growth strategy of organisations. I want SD Worx to continue its international growth and utilising market and customer insights, the power of predictive and prescriptive analytics, position SD Worx as a preferred brand in the market. To future-proof the portfolio, we must look further than the demands of today's client, and keep a sharp watch on trends, and drive thought leadership to prepare for, and anticipate the world of tomorrow.

SD Worx is in a unique position to drive market disruptive portfolio through relevant innovation, and has significant in-house talent to help redefine the HR sector. It is an incredible opportunity and privilege to be able to contribute to this transformation, to create tangible added value, and thus make a difference for our clients."

Customer-experience at the core

Suhail Khan considers customer experience crucial and sees it going hand in hand with marketing. How a brand is experienced, what a company promises and how it then puts it into practice are part and parcel of the complete story. Speak clearly, make sure everybody understands you, set KPIs that reflect customer centricity and let your client be the ambassador for your company.

"I want to spend a lot of time on getting to know our clients, enter into discussions with them and listen to them. By exchanging experiences, you gain insight into the client and their expectations. In addition, I want to get to know my team as quickly as possible and learn about their objectives and ambitions. In this way, we can draw up a plan together which will lead to success and strengthen the SD Worx brand."

Suhail Khan (51) graduated with a B.A. for Loyola University, Chicago. He will be operating primarily from the SD Worx office in Reading, UK. Suhail Khan will join the executive board of SD Worx and report directly to CEO Steven Van Hoorebeke.