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SD Worx acquires launch! and strengthens its position in SAP SuccessFactors services


SD Worx, a leading European HR & Payroll services provider, has acquired launch!, a Dutch company providing SAP SuccessFactors-based implementation, maintenance and outsourcing services. With this acquisition, SD Worx strengthens its footprint in HR cloud & payroll market to better support the digital HR needs of enterprises across Europe.

Launch! was founded in 2006, employs around 120 people and has offices in the Netherlands (HQ), Denmark and the United Kingdom. Last year it realized revenues of EUR 21 million, an increase of 8% compared to 2019. The company is active in the enterprise market and midmarket, servicing customers with more than 2,000 employees in both the private and public sectors, such as Action, Maastricht University, Perfetti Van Melle and PostNL.

“Last year SD Worx acquired Adessa, expanding its capabilities in the SAP SuccessFactors business, to better support the needs of enterprise customers across Europe. With the acquisition of launch!, we can further build on that solid foundation and, with our combined expertise, guide our customers in their transformation towards smart and innovative digital HR solutions. We are convinced that our international footprint and broad offering bring added value to the customers of launch! and we can’t wait to explore growth opportunities together with them. For our company, it is another step closer to our ambition to become the European number 1 HR and payroll provider”, says Kobe Verdonck, CEO SD Worx.

”At launch! we got more and more questions to provide SAP-based services to our customers who operate across Europe. Now we are joining SD Worx, we can address these demands. With SD Worx, we share the same cultural and entrepreneurial values, while we are geographically very complimentary. I feel confident that we will continue to achieve sustainable growth, by servicing our strong customer base with smart and innovative solution”, says Hans Hemels, CEO of launch!

SD Worx acquires 100% of the shares; the acquisition price will not be disclosed.