SD Worx starts payroll business in Spain and Portugal and appoints Carlos Pardo as Managing Director SD Worx IberiaSD Worx starts payroll business in Spain and Portugal and appoints Carlos Pardo as Managing Director SD Worx Iberia
13 July 2021
SD Worx, a leading European HR & Payroll services provider, is opening an office in Madrid to expand its activities across Europe. SD Worx will provide payroll and HR services to international organisations who are, amongst other locations, active in Spain and Portugal. Furthermore, SD Worx will start services to the domestic payroll market as well, aiming at local private and public organisations with 250+ employees. With more than 25 years of experience in the Spanish payroll and HR market, Carlos Pardo, the former CEO of Meta4, brings a wealth of experience and a strong leadership pedigree to realise SD Worx’s ambitions in Spain and Portugal.
SD Worx is a leading European payroll and HR services provider. Today, more than 76,000 organisations of all sizes across the globe rely on its 75+ years’ worth of experience. The more than 5,300 employees at SD Worx operate in seventeen countries across Europe.
“SD Worx has the ambition to become the European number 1 in payroll and HR and we are expanding our geographical footprint because we strongly believe that proximity to our customers is crucial to build a long-term relationship. We are offering our customers a local approach and at the same time we can help them in their international journey, thanks to our presence and expertise across Europe”, says Kobe Verdonck, CEO of SD Worx.
"I am convinced that a European top player like SD Worx brings great value to the Iberian market. There are a lot of growth opportunities here, Spain and Portugal are one of the largest European economies and I am very much looking forward to going for it together with a strong team”, says Carlos Pardo Managing Director SD Worx Spain & Portugal. “Customers can completely outsource their payroll and HR processes to us, so they can focus on their core business. We are fully committed to providing a quality and personal service, close to our customers, which will lead to a high level of customer satisfaction and long-term relationships. When our customers are satisfied, our mission is accomplished.”
SD Worx has been active in Spain since the acquisition of Adessa last year. Adessa sells, installs and maintains cloud HR and talent management software from SAP & SuccessFactors and integrates this software with HR and payroll systems. From its service centre in Malaga, Adessa supports customers throughout Europe. The service centre recently expanded to a software centre to help the development of innovative HR solutions.
"It goes without saying that we will be working closely together with Adessa in our go-to-market approach," continues Carlos Pardo. "Also the Time & Attendance software Protime is a brand of SD Worx and we see lots of potential here as well. It allows us to offer our customers a complete payroll and HR package."
Experience and drive
Carlos Pardo studied economics at Complutense University in Madrid. In 1994 he started working as a financial analyst at Meta4, an HR software supplier. He held various positions there until he was appointed Managing Director for Spain and Portugal in 2008. In January 2014, he became CEO for Spain, Portugal and Latin America. Among other achievements, he guided the entire transition from on premise to cloud software. At the end of 2019, Carlos became Senior Executive Advisor for numerous tech startups.