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5 things to look for when recruiting via social media
The initial challenge of recruiting can be divided into two important parts - first is the step of sourcing, or finding potential candidates for employment, and second is evaluating whether they're a good fit. HR offices everywhere are looking for new, innovative strategies for improving in both of those areas.
Today, social media is being used for both of the above tasks. If you spend a few minutes on Twitter, you can do both - you can initially find people and learn more about them. But in corporate recruiting, is this a worthwhile use of your time?
According to Eric B. Meyer, partner at Philadelphia law firm Dilworth Paxson LLP, there's been some disagreement on this subject. According to Meyer, it depends on who you believe. Meyer cited a couple of different survey results that sound incongruous. On one hand, many studies have revealed that employers aren't often using social media to recruit. On the other, a CareerBuilder poll said that 52 percent of employers are doing so, up from 43 percent last year and 39 percent in 2013.
According to the survey, there are five things that help an employer make a positive decision about hiring a candidate:
Key background information
Does the candidate have a background that fits their qualifications for the given job? Does their profile reveal the right education, job experience, etc.? This is the most important thing to look for.
The right personality
Beyond the basic credentials, a person's social profile can reveal interesting clues about their personality. The tone of their posts can say a lot about how the person thinks and communicates, which might prove them a good fit for the workplace.
A professional image
Does the person maintain professionalism when they're posting online? Do they appear to have honesty, integrity and a willingness to communicate respectfully? If these traits are visible on their social media, they'll likely carry over into the office environment.
Solid communication skills
Being able to communicate well is important in any environment. Do the candidate's social media posts show clear ideas presented in a straightforward fashion? How's their spelling and grammar? These skills are a must-have for many jobs.
A flair for the creative
This is an extra bonus that's not always necessary, but it can be nice to have. If a job candidate uses social media for posting creative work that shows another side of them, it might be a sign that you're recruiting a talented, well-rounded individual with real potential.
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