SD Worx press room

The UK is emerging as a European frontrunner in AI adoption within HR, with 55% of organisations now investing in AI to support the workplace – well ahead of the European average of 38%. New research from leading European HR solutions provider SD Worx shows British employers are increasingly using AI to streamline operations, improve the employee experience, and future-proof HR practices.

The UK is leading the way in AI adoption within payroll, with 42% of employers already using AI-powered agents or chatbots to support employee queries – nearly 12% ahead of the European average. New research from leading European HR solutions provider, SD Worx, shows this number is expected to rise, as British employers increasingly prioritise automation, efficiency, and employee experience in their payroll operations.

The leading European HR and payroll solutions provider SD Worx has published its annual report to reflect on 2024, with “Shaping a world that works” as central theme. Also last year, SD Worx reaffirmed its commitment to shaping a world that works – for work, life, and society, driven by the belief that success starts with people and that HR holds the power to change the world.

The leading European HR-solutions provider SD Worx has appointed Sebastiaan Peeters as its new CFO. He succeeds Nadine Aerts, who is leaving the company at the end of June. Sebastiaan, who has been with SD Worx since 2023, is part of the executive committee and reports directly to CEO Kobe Verdonck.

SD Worx, the leading European provider of HR and payroll software and services, has announced its financial results for 2024. The consolidated revenues increased by 11.6%, from EUR 1.058 billion in 2023 to EUR 1.180 billion in 2024. The consolidated adjusted EBITDA grew by 28.2% from EUR 181.6 million to EUR 232.7 million. The consolidated net profit climbed from EUR 70.1 million in 2023 to EUR 94.9 million in 2024, an increase of 35.4%.

SD Worx Quick Apply is now available in the SAP Store, a platform where customers around the world can discover, try, and buy enterprise solutions delivered by SAP Partners. The add-on for the SAP HCM suite is designed by leading European HR and payroll solutions partner SD Worx to streamline the recruitment process for companies using SAP SuccessFactors Recruiting. Going forward, SD Worx plans to publish more of its range of add-ons in the SAP Store for the benefit of the SAP HCM community.

Artificial intelligence (AI) is evolving rapidly and is being applied in more and more situations, including within companies. This is why Europe is introducing the AI Act, a uniform legal framework with which companies in Europe must comply. 

The law comes into effect on Feb. 2 2025, and employers who do not comply risk high fines. While UK businesses don’t have to follow the Act domestically, any companies that operate in Europe or interact with the EU market will need to comply with it by no later than Sunday, Feb. 2. Leading European HR and payroll partner SD Worx explains more.

Avasant RadarView has recognized SD Worx, Europe's leading HR and payroll partner, as a leader in the Payroll Business Process Transformation 2024-2025 RadarView™. It highlights the company’s innovation, quality and leadership in the payroll sector.

2025 will be a challenging yet exciting year for HR, where AI, workforce demands, and sustainability will play increasingly critical roles. How do we balance AI’s potential with human capabilities and strengths? What frameworks ensure responsible AI use? And how can HR meet rising expectations amid a shrinking workforce, while still working to embed sustainability into core practices? SD Worx, the leading European HR solutions provider, takes a closer look at five key HR trends for 2025.

SD Worx, the leading European HR solutions provider, has been recognised by analyst company Everest Group as a leader in the Multi-country Payroll Solutions PEAK Matrix 2024 EMEA. The recognition confirms SD Worx’ international presence, customer and partner relationships and innovative solutions. 

As we approach annual review season, over half (53%) of UK employers say their wage costs have shot up in the last 12 months. That's according to new research from SD Worx, the leading European HR solutions provider.